Changemakers Copy Lab

Learn the foolproof formula for writing website copy that demands action

The Changemakers Copy Lab will help you create consistent and genuine copy on-schedule. No fear-based marketing. No gimmicks or fancy software. This is a simple, effective, and proven approach to website copywriting.

You'll learn how to structure copy on your website, create a plan (with realistic deadlines!), and communicate your purpose in a compelling and socially responsible way.

If your website is currently giving you less than optimal results or it just doesn't sound like you at all, this will help you develop a clear voice.

If writer's block holds you back from sharing your important message with the right people, this course will help you find the right words and get to work when you need to—no more waiting for a "muse".

Create website copy that clearly defines the change you wish to create in the world. Create website copy that's clear, consistent, and totally-you. Create website copy you can be proud of!


Welcome to the Changemakers Copy Lab, where you'll learn how plan and write your website copy AND get over writer's block while you're at it.

It can be frustrating when you're excited about something—a new project, an innovative idea—and you've managed to get everything lined up, but when your fingers hover above the keys, waiting for the words to flow out on to your webpages, you hit a roadblock. Writer's block.

Listen, the fear of writing is totally normal!

You're here because you've run out of excuses not to write your website copy. Deadlines are looming and it's time to get this done.

You're also here because you're not interested in sleazy, fear-based advertising. The long game is more appealing to you than short-term (and unsustainable) gain, and you're doing this because you want to make a real difference. You're a Changemaker.

Digital Chemistry

Your website's copy and structure are incredibly important. They may be the first interaction someone has with you. In this course, you'll not only get templates to help you structure your website content, but I'm also going to help you write it through clear, guided instructions.

In this course, we'll cover some essential theory and combine that with practical exercises, helping you to write your website page-by-page. You'll get lots of tips (including commonly misspelled words and grammar mistakes!) and tutorials showing you my simple and effective approach to planning content.

Your Instructor

Rikki Ayers
Rikki Ayers

Rikki Ayers is a professional copywriter and content marketer for businesses that make a difference. She's worked with solopreneurs, small business owners, nonprofits and Fortune 500 companies to plan and create customer-centric copy for digital channels. In an age where trust in media is decreasing, Rikki champions "responsible marketing", which focuses on reciprocity and integrity over fear-based marketing.

Frequently Asked Questions

When does the course start and finish?
The course starts as soon as you sign up. You finish at your own pace (1 module per week suggested), and after you watch the final module you have 30 days to submit a page of website copy for the instructor to review.
How long do I have access to the course?
You have lifetime access! After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
If you find this isn't for you, you have 30 days to contact me to get a full refund.
What's included in the bonus review?
You have 30 days after watching Module 6 to submit a finished webpage of copy to be reviewed by the instructor. You will receive a short video recording where the instructor will walk you through her comments. Deadlines are deadlines! If you submit your webpage after the 30 day period expires, you're out of luck. Even more reason to get to work now!
Do you also teach website design?
This course is specifically about website content and writing. This course is meant for those who already have a website or are ready to launch a website. You'll receive tips and ideas for page layout though.
I'm not a writer. Is this course for me?
Yes, this course is especially for you! Writing is a skill you can learn. In this course, we set up structure to make the writing part a lot easier. Plus, we cover some of the most common spelling and grammar mistakes to help you become a better writer.

Learn how to build chemistry with your audience.

Readers crave authentic experiences. We're going to work on website copy that connects with your readers. No more boring corporate-speak!

What happens next?

Once you enroll you'll have immediate access to the course. Go at your own pace. You'll receive a weekly email from me with added tips and follow-up to help keep you on track.

The course contains a mixture of video, audio, and written content for those with differing learning styles.

30 Day Bonus Review

After you've done the final module, you'll have 30 days to submit a completed webpage to me for review. I'll send you a video recording with my feedback. This consultation would normally cost the price of this entire course, so please take advantage of it!

This course is available for $75 USD for a very limited time—don't miss out!

Get started now!